Políticas empresariais privadas de responsabilidade socioambiental: estudo de casos

Abstract

This research consists on the study of private enterprise policies of Socioenvironmental responsibility, by means of environmental preservation and conservation practices and actions, by indicating their environmental, social and marketing benefits in consequence. The objects of study presented are some ecology projects, works of environment preservation and conservation as developed by enterprises of large and medium size. Morais de Castro Comércio e Importação de Produtos Químicos Ltda. was taken as an empiric object, which is a medium size commercial enterprise that has developed a management of systematic and planned actions of environmental conservations, in the area of Salvador, State of Bahia. As for the study objects developed by large size enterprises handling some ecologic works and of prevention against environment pollution, we presented: Deten Química S.A and Instituto Corredor Ecológico Costa dos Coqueiros – INCECC, composed by a Board of Administration with five associated members (Comitê de Fomento Industrial de Camaçari COFIC, Central de Tratamento de Efluentes Líquidos CETREL, Fazenda Praia do Forte and Sauípe S.A.), units located at the Polo Petroquímico of Camaçari/BA. The works are differently approached, however in the same purpose, which is to benefit the biodiversity of the planet, and improving the results of the executive enterprises. In this research we show the important aspects in the way environment has appeared in the speeches and organizational practices of some Brazilian enterprises.