Cooperação para a conquista da indicação geográfica de hortaliças folhosas produzidas em Conceição do Jacuípe, na Bahia

Abstract

The thesis aimed to study the cooperation actions between producers and other members of the leafy vegetables production chain in Conceição do Jacuípe-Ba. It was hypothesized that cooperation plays a relevant role in the process of conquest of the Geographical Indication (GI). The objective was to outline the characteristics of such a practice, seeking to identify cooperation as one of the preceding factors in the search for GI recognition for such products, which is a differential element in a competitive market. The study followed the hypothetical-deductive methodology aimed at recording the characteristics present in the region that provide a favorable environment to generate notoriety in the conquest of the Geographical Indication for the leafy foods produced there. The survey was structured in two parts. The first formed by the presentation and introduction. The second consists of four thematic chapters, related to the object of the study. The first chapter highlighted the views on human cooperation and cooperative processes and entities. Chapter two highlighted the issue of Geographical Indication and its achievement process to distinguish products and services in Brazil, in two categories: Indication of Origin (IP) and Denomination of Origin (DO). The third chapter portrayed vegetables (lettuce, coriander, kale and arugula), with a survey of production and forms of cultivation, distribution and consumption. The fourth chapter addressed the development and historical, economic, geographic characteristics of the location in question, as well as its prominence in horticulture. At the end of the study, under the conditions analyzed, the hypothesis presented was confirmed and, together with the research results, they indicated that the region of Conceição de Jacuípe has the potential