Mini youtubers e as estratégias de publicidade: análise das normas de proteção e da defesa do consumidor infantil na legislação brasileira

Abstract

The technological evolution has led to the multiplication of the “mini youtubers” as well as the growing partnerships and investments in children's channels. This article therefore aims to analyse the advertising strategies, "publiposts" and unboxing used by mini youtubers in paid partnerships with large companies along with the regulation - or the lack thereof- of the Federal Constitution, the Statute of the Child and Adolescent, the National Council of Advertising Autoregulation and Resolution 163 of the National Council for the Rights of Children and Adolescents and to consider the performance of the Child and Consumption Project of the Alana Institute.