2016-10-062013-07-292016-10-062013-07-29https://ri.ucsal.br/handle/123456730/161Breastfeeding is a subject that branches between myths and symbols. Anyway determining an intersection between natural and cultural conditioning. Major ideological changes have happened over the origin of man, which made breastfeeding, floating between the disgusting / unacceptable to the ideal / acclaimed company. Some of these paradigms are still part of the current story, by perpetuating intergenerational. Being the family institution essential to the life of the individual, this social phenomenon, it can influence women postpartum and lactating phase, moment of vulnerability, uncertainty with fear of making mistakes. Breastfeeding involves issues related to women as: body, liberation, marriage, public space / private. Themes that are listed, and end up determining such practice. This research aims to understand the social representations of midwives about breastfeeding as they rework their way to watch other women who face the process of breastfeeding. Therefore, we describe here frustrating experiences and victorious, that permeate breastfeeding. From a support of the humanities, were interviewed eight-women/nurse-midwives/moms, who experienced breastfeeding regardless of the effective time of this practice, and working with MS in a public maternity hospital in Salvador, Bahia. Study with a qualitative approach to data collection using semi-structured interview. Interviews sought to focus during the narratives about how pregnancy occurred, the nursing process and how the family interacted with all of these events. The results showed that the interviewees experienced great difficulties in breastfeeding initiation: a frustration with not performing, with other victories. However, there was no exclusive breastfeeding for six months as recommended. Families possessed a key role, as a network to support this practice by encouraging or discouraging breastfeeding. The social representation of breastfeeding for this group is intrinsic to the maternal love and motherhood.Acesso AbertoAmamentaçãoRepresentações SociaisEnfermeiras/ObstetrasFamíliaBreastfeedingSocial RepresentationsNurses/ObstetriciansFamilyDissertaçãoSociais e HumanidadesMultidisciplinar