2019-01-282019-01-282019-01-282019-01-28https://ri.ucsal.br/handle/prefix/649The purpose of this article is to analyze decisions that involve moral damages in the consumer sector, specifically in the hypothesis of improper negativation, in order to verify the use of the criteria listed by the doctrine for the measurement of the indemnification quantum and the values that are being perpetrated by the judiciary in these cases.Acesso AbertoMensuração do dano moralNegativação IndevidaDireito do ConsumidorMeasurement of Moral DamageImproper NegativationConsumer LawO dano moral e os critérios utilizados pela jurisprudência para a mensuração do quantum indenizatório na negativação indevidaTrabalho de Conclusão de CursoCiências Sociais AplicadasDireito