2022-06-212022-06-212022-06-212022-06-13https://ri.ucsal.br/handle/prefix/4807The present article seeks to analyze how far the Brazilian Legal System shelters the protection of the exposed contents on social networks by the digital influencers and also secures the family’s interests towards property, regarding the transmission of so-called digital assets.Yet intends to investigate in what way the Brazilian law solves eventual conflicts between the personal rights of the deceased and their heir’s interests regarding the postmortem transmission of digital assets. It’ll be inspected the figure of the digital influencer, the meaning and the range of virtual property, and also possible ways to achieve adequate legislation in respect of the subject. Therefore, it’ll be analyzed arising jurisprudence from Sao Paulo and Minas de Gerais’ Justice Courts, whence 2018 to 2022, Law Projects, and it’ll also provides an comparative research between the Brazilian Civil Code and the Civil Code, such as legal diploma, specific or not, from Germany, United States, France and Spain.Acesso AbertoHerança digitalTransmissão post mortemInfluenciadores digitaisInfluenciadoras digitaisDigital inheritancePostmortem transmissionDigital influencersTrabalho de Conclusão de CursoCiências Sociais AplicadasDireito