Browsing by Author "Pereira, Aliger dos Santos"
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Item Loterias: uma parceria público-privada no território de Salvador(Universidade Católica do Salvador, 2007-11-19) Pereira, Aliger dos Santos; Silva, Barbara-Christine Marie Nentwig; http://lattes.cnpq.br/5208385042617832; Silva, Sylvio Carlos Bandeira de Mello e; Fernandes, Rosali Braga; Silva, Sylvio Carlos Bandeira de Mello eThe dissertation is the result of a research about the lotto gambling in the territory of Salvador city during the last terms of 2002 and 2003. The methodology basis was inductive with documental, bibliographical and field research. The main goal of the research was to categorize Salvador’s urban inner space from the analysis of the relations among the several different neighborhoods over the city through the lotto gambling. The different types of games are: Numbers Forecast (Mega Sena, Lotomania, Quina and Dupla Sena), Tickets (Instantânea and Federal) and Sports Forecast (Loteca and Lotogol). These different types of games enabled the analysis of the different kinds of people profiles that are attracted do these games. With these elements at hand, some of Salvador’s territory characteristics were described answering the research’s main questioning: the lotto gambling in the different neighborhoods of Salvador may or may not help to draw the territorial dynamics and the territoriality of Salvador? The theoretical basis and the field work had its development mainly from the researches of Walter Christaller, with these concepts: territory, territory dynamics’ relations and urban center. At the end was seen the lotto gambling spots identified, map and classified by neighborhood e by the type of game in four categories: the 25% most visited, the ones with 25% to 50%, the responsible for 50% a 75% of visits and the ones with 75% to 100% of visits. From the 25% most visited to the last (75% to 100%) it is possible to see a decay of centrality in the neighborhoods and also a decay of importance in the population of Salvador. That shows the hierarchy of neighborhoods in the city and also the dependency of one another in their relations. Confirming in this way the central places theory referred from Walter Christaller.Item A marca da previdência brasileira: como uma das ferramentas do marketing mix(Universidade Católica do Salvador, 2006-10) Pereira, Aliger dos Santos; Oliveira, Fabiano Viana; Moura, Maricy de Oliveira; UCSAL, Universidade Católica do Salvador