Mini youtubers e as estratégias de publicidade: análise das normas de proteção e da defesa do consumidor infantil na legislação brasileira
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Date
2019-01-23
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Universidade Católica do Salvador
Abstract
The technological evolution has led to the multiplication of the “mini
youtubers” as well as the growing partnerships and investments in children's
channels. This article therefore aims to analyse the advertising strategies,
"publiposts" and unboxing used by mini youtubers in paid partnerships with large
companies along with the regulation - or the lack thereof- of the Federal Constitution,
the Statute of the Child and Adolescent, the National Council of Advertising
Autoregulation and Resolution 163 of the National Council for the Rights of Children
and Adolescents and to consider the performance of the Child and Consumption
Project of the Alana Institute.
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Keywords
Mini youtubers, Digital influencers, Hipervulnerabilidade, Publicidade infantil, Direito do consumidor, Mini youtubers, Digital influencers, Hypervulnerability, Children's advertising, Consumer law