Limites legais da publicidade infantil no Direito Brasileiro Contemporâneo.
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Date
2019-06-10
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Universidade Católica do Salvador
Abstract
The theme infantile publicity has been a recurrent matter in foruns and
debates realized by professionals in the communication area all over Brazil,thus
becoming a complex theme even to the marketing and publicity professionals. With all the technological evolution, the proliferation of the means of communication has
spread to the children’s audience,which has been submitted to a huge amount of
publicity that has turned children their main target. It is noticeable however that when
it comes to this specific public publicity is selective and seductive in order to attract
adepts to the exposed good stimulating children’s consume, since children and
teenagers don’t have yet racionalization to understand in a critical way how far publicity can go to influence them. It is believed that in spite of the advance in Brazilian literature about protection to children and adolescents, the regulation system to infantile publicity is still weak.
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Keywords
Publicidade, Publicidade abusiva, Criança, Adolescente, Limites da publicidade infantil, Publicity, Abusive publicity, Child, Adolescent, limits to infantile publicity