A abusividade da publicidade destinada ao público infantil de acordo o Código de Defesa do Consumidor
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Date
2020-12-11
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Universidade Católica do Salvador
Abstract
The purpose of this article is to explain about the abusiveness of advertising campaigns aimed at children, in addition, to discuss the treatment provided by Brazilian legislation to these advertisements. Especially with regard to the provisions of the Consumer Protection Code. The jurisprudential understanding on the
subject will also be addressed, in accordance with this, the damage caused to children and their families as a result of excessive consumption and the repercussion on society.
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Keywords
Publicidade infantil, Código de Defesa do Consumidor, Hipervulnerabilidade, Publicidade abusiva, Proteção à criança, Child advertising, Consumer Protection Code, Hypervulnerability, Abusive advertising, Child protection